TikTok Grants Viewers Power to Reduce AI-Generated Media in Their Feeds

Users will soon have a fresh option that allows them to lessen the quantity of AI-made content appearing in their feeds. This step comes as the platform revealed that it presently contains over 1 bn AI-generated clips.

Trial and Implementation

The new functionality is undergoing trials over the following weeks before a global rollout. This advancement aligns with a increase in AI content, driven by recent content generation software.

The Broader AI Trend

Recent reports that almost one in 10 of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A significant portion of this content is deemed low-quality AI content, a label for poor-quality, factory-style content that is typically illogical or dreamlike.

“We know from our community that many people like content produced via AI tools, including computer-generated images to educational videos, and we aim to offer the community the option to increase or decrease of that, based on their own preferences,” said a spokesperson.

Scale of AI Content

The service announced that there are currently 1.3 billion videos on its app identified as AI-generated. Overall, over 100 mn pieces of content are uploaded to the platform each day, making AI-generated material a limited portion of its total content library.

User Control Features

Users will be in a position to decrease or raise the volume of AI-generated videos they view by using the topic control option in the application and picking the AI content topic. Further subjects that currently be adjusted under the filter encompass news, style, aesthetics, and dance.

Content Labeling and Policies

The platform’s policies require creators to label lifelike artificially created content, and it prohibits malicious fake videos of public figures or crisis events. Any authentic-looking artificial content that is without a tag can be taken down under its community policies.

Furthermore, the platform will from now on apply an “AI-made” label to content made using its own AI tools, or identified by an cross-platform project for spotting artificial media. This action is aimed to stop users from trying to bypass the tagging system.

AI Literacy Programs

TikTok is furthermore launching a two million dollar educational fund for experts and groups to produce educational content about using AI responsibly. This initiative will benefit non-profit groups dedicated to teaching coding and technology.

Moderation Strategy

TikTok has justified its content review process, amid controversy over proposals to cut jobs for numerous safety staff in the UK. It is set to cut a significant number of roles in its trust and safety division in the UK capital, with trade unions and digital protection specialists raising concerns that people are being substituted by automated systems.

A senior executive explained that people-led review would remain essential, but automated tools can protect employees by eliminating the most harmful content before it has to be seen by humans. The platform reported a significant reduction in shocking and graphic content handled by safety staff over the last 12 months due to reliance on its machine learning processes.

“We think that it’s essential to integrate staff and AI to ensure user safety,” she said. “We’ll have humans as involved in the system, but we also think it’s very important to reduce exposure to harmful content as quickly as possible, which is where a lot of the machine support is making a difference operate efficiently.”